We are looking for a data-driven professional to join our Marketing Analytics team. The Marketing Analyst will be responsible for driving business growth by providing analytical insights and creating dashboards to improve targeting, segmentation, profitability, and forecasting. The ideal candidate has analytical experience in marketing personal loans and credit cards through multiple channels, specifically Direct Mail and Email. This is the perfect opportunity for someone who is seeking to grow in a challenging environment, work on a fast-paced and exciting team and to develop data driven decisions. This individual will report to the Senior Manager of Analytics & Data Science, have visibility to the senior leadership team and serve as a key influencer driving the growth of Marketing at Prosper.
Identify and build new marketing strategies and influence key decisions through robust data analysis, modeling, and presentation of actionable insights.
Create optimal test designs to help quantify the performance of new marketing initiatives.
Support the Marketing team in determining the cadence and sequence of customer touchpoints across channels.
Establish dashboards and automated reports with KPIs to support data-driven business decisions.
Present and share analyses and recommendations with stakeholders including marketing and business leads.
Provide technical expertise and oversight, leveraging data and modeling to drive the business.
Education: Bachelor's degree in a quantitative field (STEM: science, technology, engineering, or mathematics); Master's degree preferred.
Experience: 2+ years of experience in marketing analytics, preferably within financial services or fintech.
Strong SQL and advanced Excel skills are required. Fluency in Python is preferred.
A solid understanding of hypothesis testing, A/B test, statistical analysis, and experimental design.
Experience with the Google Cloud ecosystem (BigQuery, GCS, dbt, AI Platform, etc.).
Proficiency in data visualization tools, such as Google Looker Enterprise, Looker Studio, Google Sheets etc.
Attention to detail and an enhanced focus on the accuracy of results.
Comfortable working in a fast-paced environment with quickly changing priorities.
The ability to work independently, manage multiple projects simultaneously.
The ability to analyze large datasets to derive actionable insights that drive marketing decisions.
Strong storytelling and presentation skills, with the ability to communicate complex data insights to senior leadership.
The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives.
The opportunity to work in a fast-paced environment with experienced industry leaders.
Flexible time off, comprehensive health coverage, competitive salary, paid parental leave.
Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts.
A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts.
$101,000 - $135,000 a year
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