Job Description

Director of Marketing – On-site location: Collierville, TN.

VersaTube is a leading producer of do-it-yourself steel building kits. From the personalized design of each building through assembling the structure with basic home tools, VersaTube provides a complete customer-empowering experience.

We are seeking a dynamic, results-driven Director of Marketing to lead our marketing organization and drive the next phase of our company’s growth. This individual will be responsible for building and developing a high-performing marketing team, designing and executing comprehensive marketing strategies, and ensuring brand consistency across all channels. The ideal candidate has a proven track record of scaling companies, accelerating brand growth, and delivering measurable business impact.

 Responsibilities and Tasks include, but are not limited to:

Leadership & Team Development

• Build, mentor, and manage a talented marketing team across digital, brand, creative, and communications disciplines.
• Establish clear goals, KPIs, and performance metrics to drive accountability and results. React to and solve problems quickly.
• Provide training and development opportunities for staff.
• Foster a collaborative, innovative, and data-driven culture within the marketing department to achieve marketing objectives.

Strategic Planning & Execution

• Develop and execute comprehensive marketing strategies that align with the company’s growth objectives and enhance brand awareness.
• Identify new market opportunities and customer segments to expand brand reach and increase revenue.
• Lead the development of annual marketing plans, budgets, and forecasts aligned with business goals.

Brand Management & Consistency

• Ensure a strong and unified brand voice across all marketing channels, campaigns, and customer touchpoints.
• Oversee content strategy, creative direction, and messaging to maintain brand integrity and resonance.
• Analyse market trends and adjust strategies accordingly.
• Manage all external communications, PR, and brand partnerships.

Growth & Performance Marketing

• Drive demand generation and lead acquisition initiatives to fuel company growth.
• Partner with sales and product teams to align marketing efforts with business objectives and customer insights.
• Plan and execute promotional campaigns for products and services.
• Manage the marketing budget and allocate resources efficiently.
• Use analytics and performance data to optimize marketing spend and campaign effectiveness.

Cross-Functional Collaboration

• Work closely with executive leadership to define and communicate the company’s vision, mission, and value proposition.
• Collaborate with internal departments to ensure marketing initiatives support operational goals and customer experience.

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).

Experience

· 8+ years of progressive marketing experience, with at least 3 years in a leadership role.

Qualifications/Interpersonal Skills

• Proven experience scaling a company’s marketing efforts and contributing directly to revenue growth.
• Deep understanding of brand management, digital marketing, and data-driven decision-making.
• Exceptional leadership, communication, and strategic thinking skills.
• Experience working in a fast-paced, growth-oriented environment.
• Strong analytical and strategic thinking abilities.
• Proficiency in digital marketing tools and analytics platforms.

Company Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

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